UK Online Gambling Market Continues To Grow

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UK Online Gambling Market Continues To Grow ( Click to Enlarge )

The UK online gambling market is continuing to grow despite a decline in the overall revenue generated by the gaming industry in the country. According to the latest figures released by the Gambling Commission of Great Britain.

The figures that have been released point towards a gambling industry that is increasingly moving online. Much of the decline that has been observed is in what is known as ‘land-based betting’. There are a few factors that lie behind this.

Growing Online Footprint

Firstly, for the first time in many years, the number of bookmakers shops in the UK has started to shrink. This is partly in anticipation of restrictions on Fixed Odds Betting Terminals that come into play in 2019. No such restrictions apply to those who gamble online beyond the policies of the individual casino so it’s only natural that these players may look online for their entertainment instead.

Secondly, the UK high street has been in more general decline over the past few years as more and more shoppers turn online for their shopping needs.

It’s only natural that the world of gaming will follow this trend. Additionally, if people are not in town to do their shopping, there is less chance of them popping into the bookies for a quick flutter while they are there.

Mobile Gaming

The explosion in mobile gaming also has a part to play. It’s now easier than ever for players to gamble on live sporting events while they are watching them on the TV at home or in the pub.

In short, there is now far less reason for punters to visit a bookmaker or casino in order to play. The explosion of in-play betting websites and online casinos that take full advantage of high-speed broadband connections to deliver immersive experiences has changed the landscape.

It is likely that this trend will continue and accelerate in the coming years as high street bookmakers come under pressure from the fixed odds betting terminal changes and the UK high street sees a further decline.

The future for online casino operators in the UK looks far brighter than those on the high street.