Playzido signs content distribution deal with iSoftBet

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Playzido signs content distribution deal with iSoftBet ( Click to Enlarge )

Two of the world’s most innovative casino software companies have signed a distribution deal which will bring Playzido software to a larger audience.

Playzido’s canon of online gaming titles, including its flagship Deal or No Deal series, is now available via iSoftBet’s GAP casino content aggregation service. Playzido, which is part of the Endemol Shine group, has long been a popular developer among online casino fans, many of whom can now look forward to titles like Oliver Twist being implemented into GAP.

Kings Of Content

GAP currently contains over 3,000 online games, which are sourced from over 50 of the industry’s leading third-party providers of content, and the latest deal with Playzido marks another milestone in iSoftBet’s ever-burgeoning history as one of the world’s most renowned casino platforms.

GAP already features several real-time gamification options, such as In-Game, which was debuted at this year’s ICE B2B gaming event in London.

What This Means For iSoftBet

The latest partnership will make Playzido titles available to the growing number of online casinos which make use of the GAP platform. Through various contracts, the titles are already available across 15 regulated markets, with industry insiders expecting this number to grow over forthcoming months.

In recent weeks, iSoftBet recently announced that it has extended its footprint into the Portuguese gaming market – and its latest partnership is a testament to the plans the firm has to become an even larger force in the online casino industry.

Exciting Steps

iSoftBet’s Chief Commercial Officer Michael Probert stated that his firm was “thrilled” to bring Playzido titles on-board as part of the GAP family, adding that the company offers an “impressive” portfolio of content, including some of the most well-known games in the industry.

Meanwhile, Stuart Banks, the managing director of Playzido, commented that he was delighted to be working alongside iSoftBet, and praised their efforts to enhance the distribution of original Playzido content.

Good News For Gamblers

The deal means that the number of players able to access “super-brand” titles like Deal or No Deal for the first time is set to rise, which is great news for gamblers across emerging markets, many of whom strive to access popular content which is already available elsewhere in the world.