Play N Go Teams Up With Svenska Spel

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Play N Go Teams Up With Svenska Spel ( Click to Enlarge )

Globally known online casino game developer Play n Go has recently announced plans to expand its presence further. They have released details of an online slot distribution deal with Swedish based provider Svenska Spel. This will see Play n Go move further into the lucrative Swedish gaming market. Svenksa Spel is a big operator in Sweden, so this represents a significant move for Play n Go.

Sweden Attractive Market For Online Gaming Sector

For a long time, the rules and regulations around online gambling in Sweden were fairly restrictive. This was certainly the case for foreign companies who may have tried to get involved in providing games or running online casinos.

However, new laws in Sweden have changed how online gambling operates. As a result, well-known foreign companies like Play n Go are starting to establish a presence there. This latest partnership between them and Svenska Spel is evidence of this jostling for position.

Details Of Deal

The new deal is set to see Play n Go provide games to the biggest name in Swedish online gambling.

It seems this will help to cement the game developers presence in Sweden and help them to grab a larger share of the market there. This is not a new approach from Play n Go though – they have in fact being busy in Swedish online gaming since new laws took effect in January 2019.

As well as this new Svenska Spel deal, the games company has also struck deals with several other locally licensed operators in Sweden.

2019 Changes

Before the start of this year, online gaming in Sweden was effectively run by Svenska Spel. Before the new laws were agreed, they held exclusive rights to all online gambling in the country.

Interestingly, losing this exclusive control of the online gaming market in Sweden does not seem to have harmed them. Reports suggest that since the new laws come into effect, they still have the biggest market share in the country.

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