Mobile Gaming Innovation Drives UK Growth

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Mobile Gaming Innovation Drives UK Growth ( Click to Enlarge )

Online Casinos are one of the UK’s most continually lucrative sectors, generating an estimated £14 billion revenue throughout 2018, according to the Gambling Commission.

Recent headline-grabbing legislative attempts to curb this popularity, make it easy to think the industry is due to shrink. Even though gambling profits contribute a great deal to the UK’s Revenue and Customs, and various charitable concerns, it remains a contentious industry at best.

Examples of the legislation introduced to try and curb gambling’s growth include a limitation of the gambling options available for consumers. Maximum stakes on betting terminals with fixed-odds is another example. And the debate continues as to how best negotiate the issue of responsible gambling advertisement.

The Power Of Mobile Gambling

A large portion of the UK gambling industry’s growth can be attributed to online casinos, which have seen an explosion of popularity in recent years. Just by touching a button, punters now have access to hundreds of different games and opportunities to claim a range of jackpots.

Finding and enticing new players has been a consistent focus of online gambling providers, with a range of bonuses available for signing up and varied loyalty perks. Another key aspect has been the effort to foster a community of players through online chat rooms, forums, and group activities.

New Technology

The ease and convenience that technology allows users to have a quick flutter while waiting for the bus or in the middle of their lunch break is highly important to consider. It has been arguably the biggest contributing factor in the growth of the gambling industry.

It stands to reason – the overwhelming majority of Brits have access to a computer, a smartphone, or a tablet. With the vast range of online casinos and gambling providers to choose from, it’s little wonder the industry continues to grow at such a healthy rate.

The time and money required to have a flutter is now minimal. All it takes is a few minutes and a few pounds. As technology seeks to improve convenience even further, it’s reasonable to expect it will simultaneously encourage further growth in the UK gambling industry.