SKS365 Deal Sees Microgaming Increase Their Italian Influence
Back in 2011, the Italian regulated online gambling market was formed, and Microgaming was a part of that initial launch. Since then, they have continued to expand their interests there, so it’s not all that surprising that they’re at it again.
A new agreement with operator SKS365 has Microgaming’s titles available in yet another major online gambling site accessible as a part of Italy’s regulated market.
There’s a lot going on with this deal that shows why it’s important, but it also shows that Microgaming is staying serious about keeping their reach as wide as possible in regulated markets like this one, which means that the competition is going to have to contend with them for every inch of market share that they want.
What SKS365 Gets in This
SKS365 operates with their Planetwin365 brand in Italy, which is one of the most popular sports betting brands in Europe. What they’ve decided to do is further diversify the content they have available for players by adding a ton of games from Microgaming.
This list includes many of their most popular slots like Jurassic World, Immortal Romance and Book of Oz among many others.
It’s a smart strategy to try to be a “one-stop shop” for this sort of thing, and it goes to show that they are also serious about expanding in Italy and maintaining players as much as they can. Microgaming is definitely not the only party benefiting from this deal, and it’s clear that the players are gaining from this as well since they’ll be getting access to more top-tier games all in one place.
The Importance of Working With Different Brands
Something that players might notice here is that most of Microgaming’s content distribution agreements come from sites that are strictly online casinos, so it could be surprising that they are working with an Italian online sportsbook. If you know about the deals they’ve made over the past few years, however, this is actually a part of a larger pattern.
The past few years have seen Microgaming make content deals like this one, particularly for their online slots, with a variety of different types of online gambling operators.
So here we have Microgaming pairing up with the Planetwin365 online sportsbook. Previously, we have seen them make major deals with PokerStars, obviously a top online poker room, as well as Lottomatica, primarily known for their lottery game selection. This is on top of a previous deal with Eurobet, another sportsbook that doesn’t offer a ton of other types of games.
While Microgaming’s slots are generally the main selling point, they also offer their selection of top-tier table games to the mix as well. There’s a serious following for these types of titles, especially among poker players and those who bet on sports regularly.
What Happens Next
Microgaming is going to continue to expand in regulated markets where they already have a foothold, and it won’t be surprising to see them do so in a way that includes deals with non-online casino operators.
They are one of the few software developers big enough to pull off these types of deals on a regular basis because their Quickfire platform has so many titles from so many third-party developers built in. This gives them a massive advantage over the competition and puts them in a position to get exclusive deals with big operators in other sectors of the online gambling world.