GVC is well known as one of the world’s leading gaming powerhouses, having acquired the UK bookmaker Ladbrokes in 2016, followed by the purchase of bwin.party Digital Entertainment.
The company is now planning on extending its fully-regulated presence into the Nevada online gambling market.
In 2018, GVC formed a new venture with the traditional “bricks and mortar” casino company MGM Resorts International with the intention of creating a new online gaming platform in the United States. GVC’s request for authorisation to operating an online gaming platform would almost certainly mean the launch of a new online poker site operating under the MGM brand.
The Return Of PartyPoker?
The online gaming application has hinted at the idea that GVC could be getting ready to reintroduce its partypoker brand back into the Nevada market.
GVC had formerly operated under the partypoker banner fifteen years ago, however, the company’s hand was forced after the United States passed the Unlawful Internet Gambling Act in 2006.
While partypoker returned to a limited extent in New Jersey, a license in Nevada would be a huge coup for GVC – although industry insiders claim that the return of online poker and casinos in the state might not all be plain sailing.
Nevada is heavily reliant on traditional casinos, and any online operation by GVC – even with the might of MGM behind it – is expected to take time, clever marketing and the securing of brand awareness before the online casino will capture the imagination of Las Vegas gambling fans. However, convenience, ease of access and smooth gameplay will all work in favour of the gambling giant, without a shadow of a doubt.
The Nevada Gaming Commission is expected to grant a license to GVC in the next week after the Gaming Control Board recommended that the operator would be suitable for running an online casino last month.