With the sports gambling industry in the US blooming, it was only natural for a new creative venture to arise. Last July, MGM International and GVC Holding merged their technology and market access to form the new market force of MGM-GVC online.
With a career history within the sports gaming and betting sector, Greenblatt is delighted to have the opportunity to be part of this historic time for the US sports gambling industry.
Being an expert in his field, Greenblatt’s expertise will help to establish a prime position for the new venture, in this ever-evolving field. The United Auburn Indian Community (UAIC) in California recently signed a deal with MGM-GVC to use their brands and technology in its own sports gambling business.
The agreement between MGM and GVC will take full advantage of the opportunities presented by the Supreme Court overturning of the federal PASPA, (Professional and Amateur Sports Protection Act).
Both MGM and GVC are leaders in the sports betting world, and now they are the exclusive provider for certain US sports leagues, that Sportradar has the right to distribute. The relationship between the two giants has always been built on trust and collaboration, with this merger being its newest development.
What Will The Agreement Cover?
When Sportradar, the global leader in analysing the power of sports data, announced the new agreement, there was great speculation about what it would bring. With Adam Greenblatt appointed as the new CEO, the goals and objectives are now crystal clear.
As US customers are enjoying the growth of sports gambling, MGM-GVC online wants to provide them with the broadest range of betting products available in the market. Having Sportradar as a partner will enable MGM-GVC to offer a huge spectrum of US sports events. With the initial investment of $100 million each, this joint venture has set off on a spectacular start. This industry expertise joined together will undoubtedly revolutionise the sports betting market.
The New Venture’s Exclusive Access
Access to all U.S. land-based sports betting, as well as online real money casino gaming, is the key. This new venture will facilitate entry into various digital gaming platforms, under headline brands, allowing for full integration between MGM and GVC. User experience will be enhanced, along with the value for both existing and future customers. Both parties have agreed to capitalise the venture with the initial investment and to take over the world of online sports betting. With Adam Greenblatt as the CEO, it seems like this will be the future.